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Made in India: A Titan Story - The India in which Titan was built

  • Jul 10
  • 5 min read

Some stories stay with us because of what happens.

Others stay with us because of where they take us.

And every once in a while, a story quietly changes the way you look at an entire era.

That was my experience while watching Made in India: A Titan Story.

I began watching it expecting a story about Titan, about watches, entrepreneurship, about one of India's most respected companies. And it certainly is all of that.


But somewhere along the way, my attention wandered beyond the company itself.

I found myself watching the world around it.

The India in which Titan was built.


Set in the late 1970s and 1980s, the series follows Xerxes Desai as he imagines something that sounds almost impossible for its time : to build a world-class Indian watch brand. With the quiet confidence and trust of J.R.D. Tata behind him, that improbable idea slowly becomes Titan.

But somewhere between the boardrooms and the factory floors, I stopped thinking about watches.

I found myself paying attention to something else entirely.

The world in which the story unfolds.

Every frame seems completely at home in its decade.

The music.

The clothes.

The offices.

The conversations.

None of it feels recreated.

It feels remembered. It simply felt lived in.


The series doesn't seem interested in making us admire the past. It simply invites us to spend a little time there. You begin noticing the little things almost without trying.Ā 

Ambassador cars waiting patiently at traffic lights. Premier Padminis weaving through streets that somehow still seem to have space. Wooden office cabins with glass partitions. Steel cupboards filled with paper files. Drawing boards spread across long tables. Rotary telephones. Typewriters. Letters that still took time to arrive.

Nothing looks designed for nostalgia. Everything simply looks lived in.


Even the soundtrack feels like another character in the room.

A few familiar notes of Aage Bhi Jaane Na Tu.

A line from Hai Apna Dil To Aawara.

The playful energy of Main Hoon Jhoom Jhoom Jhumroo.

The effortless charm of Taarif Karoon Kya Uski.

These songs don't announce themselves.

They drift quietly through homes, offices and conversations, the way music once did.

Not asking to be noticed.

Simply sharing the room with everyday life.


And perhaps that is what stayed with me most.

Not the objects.

Not the songs.

Not even the decade.

But the rhythm.


The series takes us back to a time when India was beginning to dream bigger, but hadn't yet learned to hurry.

There is ambition everywhere. Factories are being built. Ideas are taking shape. Decisions carry enormous consequences. People work long hours. And yet, ambition and patience still seem to live comfortably in the same room. There was a certain steadiness, a relationship with time that feels unfamiliar today.


Nobody appears to be rushing simply because everyone else is.

Meetings are long. People listen. Disagreements are allowed to breathe. Silences don't immediately need filling. There is an ease in the way conversations unfold.

Watching it, I realised I wasn't longing for the 1980s. Every decade carries its own burdens. Those years had shortages, bureaucracy, slower communication and challenges we often forget when looking back.

I wasn't wishing to go back. I was simply noticing that there was once a different relationship with time. Perhaps that is why the world around Titan stayed with me as much as Titan itself.


The more I watched, the more I found myself noticing the moments that had nothing to do with Titan. Xerxes cooking in his kitchen instead of simply ordering a meal. Friends lingering around a dining table after dinner. Cups of tea shared without anyone glancing at a phone. People waiting without appearing impatient. Listening without preparing their next response. Thinking before making a decision. Even the way they dressed seemed effortless, not to make a statement, but simply to get on with the day. The offices reflected the same spirit. They were functional rather than aspirational, built for work instead of appearances.Ā 


None of these moments seem important to the story. And perhaps that's exactly why they feel important to us. They quietly reveal something about the world the series inhabits. A world where work mattered deeply, but didn't consume everything else. Where doing one thing at a time wasn't a productivity technique, it was simply the way life unfolded.


That thought stayed with me long after the episodes ended. I also found myself paying attention to the way people worked. Not just what they were building. How they were building it. There is very little drama in the process.

No overnight breakthroughs. No cinematic speeches. No genius who suddenly changes everything. Instead, there are conversations, sketches, disagreements, prototypes, mistakes, revisions. And then... another attempt.


Watching Xerxes Desai, I kept thinking that craftsmanship is not really about watches. It's a way of approachingĀ  almost anything in life. It is the willingness to care deeply about things most people will never notice.

A curve that feels just right. A design decision that takes weeks. A standard that nobody asked for, except the people creating it. Perhaps that is why truly well-made things have a certain quiet confidence.

They don't need to convince you. Their quality speaks long after the marketing has stopped. The series also made me notice something about leadership.


J.R.D. Tata is never the loudest person in the room. He doesn't need to be.

His leadership seems to come from something quieter - Trust.

He finds capable people. He gives them room to think. Room to fail. Room to disagree. Room to build.

Watching that relationship unfold, I wondered whether trust has become one of the rarest forms of leadership today.

We often celebrate leaders who have all the answers.


The series quietly celebrates someone who knew when not to interfere. That felt surprisingly modern.

Somewhere between those decades and ours, speed quietly became our measure of progress.

Faster replies. Faster growth. Faster deliveries. Faster promotions. Faster success.


We have become incredibly efficient.

And yet, we often seem to carry a strange restlessness.


As though standing still for a moment means falling behind.

The people in this series work just as hard. Perhaps harder. But they don't seem to carry that same urgency.

There is purpose without panic.

There is ambition without anxiety.

There is movement without constant haste.

Maybe that is what moved me more than Titan's story itself.

It reminded me that building something meaningful has always required the same ingredients.

Time. Care. Patience. Trust.

Whether we are building a company, a friendship, a family or simply a life.


When the final episode ended, I wasn't thinking about Titan's success.

I kept thinking about those offices, the paper files, the drawing boards, the conversations that didn't seem to be racing anywhere, the old songs playing softly in the background.

It wasn't a longing to return to another decade. It was simply a quiet reminder that there was once a different relationship with time.

One where ambition didn't always demand urgency.

One where craftsmanship was allowed to grow at its own pace. And somehow... that thought, that feeling stayed with me longer than the story itself.


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